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Sundek | Go for the Sun

Did you know that the iconic SUN-DEK brand founded in the early 40′s was originally based in San Francisco and was one of the first brands dedicated to Surfing back in the days. In the 60′s SUNDEK expanded its market from California to include Hawaii and the East Coast. Their innovative solutions like using velcro instead of zippers, and colorful tropical prints on cotton, soon made popular demand increase.

 

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During these years many young surfers began to be sponsored by SUNDEK, promoting the brand as well as this new sport which was destined to become a sought after life style. 1972 marks the begining of the era of the rainbow boardshorts. Thanks to their technical qualities and original easy to recognize design, they soon became an icon for surfers.

 

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The Sundek endeavor continued through the sponsorization of the ESA (Eastern Surfing Association) and the “SUNDEK Invitational”. In this period athletes like Kelly Slater, Sean Slater, Ken Bradshaw, Corkey Carrol and Mark Foo, all contributed to the growth of Sundek and this wonderful sport.

 

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Posted by Chris D.