The Swiss Straw Tradition
In the beginning of the 20th century you were considered to be “naked” if you went out of the house without a hat. The canton Aargau in Switzerland – the home of LeTom – surprisingly blossomed into one of the world’s most important centres for straw production. The slogan was: A man, a hat. A few decades later, however, as the production site Switzerland was losing importance due to globalisation the great Aargau based hat industry had almost disappeared. Today, that is old hat. LeTom is here. Whether classic or sporty, male or female, headgear no longer stands for conservatism, but for freedom. It is a means to stand out from the crowd. With its contemporary styles LeTom takes the straw hat back to its original casualness: The hat as an uncomplicated partner in everyday life and a cool companion for special occasions.
The Company LeTom – The Beginning
In the beginning there was the hat that did not exist. It was impossible for Rolf Hellat to find a cap that was made out of straw and also had an appealing, modern design. Out of this search, the idea arose to design a new kind of hat, hand sewn from an old beach mat. And suddenly, the founder of LeTom had only had straw on his mind. Based on the original, LeTom subsequently developed more and more caps and hat models, which combine urban lifestyle with natural material. For LeTom, straw as a natural product and its sustainability is most important.
The company’s core business includes the design and development of LeTom products as well as their production and worldwide distribution. Since 2009, this has increased simultaneously to the broadening of the LeTom product range. Accessories made of straw, wallets, beach mats and protective cases for smart phones extend the wide range of caps and hats. In addition to the online store, LeTom’s first branch was opened in Zurich in 2012, where among other things, the hand-stitched vintage beach mat LeTom cap can be viewed and an exquisite range of caps and hats are just waiting to be tried on. The entire collection is also available at LeTom online.
LeTom lives by the philosophy to dress in a contemporary and stylish way. Each model is an expression of impeccable craftsmanship and elegant design. Here tradition interconnects with modernity, style with straw and zeitgeist with culture. 2% of each product sold goes to social and sustainable projects.